There’s No Such Thing as News Music

ABC,Blog,CBS,FOX,NBC,Writing — Tags: , , , — admin @ 10:04 pm

I troll the internet for video spots using CA70 all the time.

I’ve gone through literally thousands of links over the year and ended up with a folder of about 100 promos, mostly news. One of my clients (VideoHelper) has a massive foothold on the promo market and here’s a sizzle reel of 10 spots. They (as a rule) vary wildly in what an on-air producer (or any average Joe) would consider “news music”.

Writing good music is first and foremost. Writing for a specific scenario (setting out to produce “news music”) risks sounding like a cliché and almost always does. Even writing on assignment, my “news music” is (at best) impressionistic.

These are all types, from every major network, and different markets. Want more proof it’s a cliché? Stop the next person you see and ask them what “news music” is. Want your track to be in a news promo? Stuff the title with newsy words.

Note: At 2:00, the track is “Waukeesha Dub”, my remix of Chris Hanson’s track “Wizard of Waukeesha”.

Minute to Win It

NBC — Tags: , — admin @ 12:22 pm

This from NBC’s Minute to Win It as aired 1/05/11. The track is “Hidden Temple” c/o Videohelper. Although I have other music in the show it seems like they consistently use this track during the nail-biter sequences. Production notes: The big rimshot on 4 and smeared choral effects. Thanks NBC!

NBC/Walmart Spot

NBC — Tags: , — admin @ 7:41 pm

This spot ran during The Celebrity Apprentice S9 around Earth Day of 2010. The track is “Morning Signs” (via Videohelper) and is popular with the networks. I’m slightly uncomfortable/sad licensing for Walmart (and such a greenwashing campaign to boot); I guess that’s showbiz. You have to stop caring about it (“it” = the powerlessness the non-publisher has in terms of mega-corporations, political parties, and religious groups using music, maybe even mine, for their message) sooner or later. OK America. You win.

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